Tribune Launches Digital Marketing Services Unit
Publisher follows the likes of Gannett and Hearst into digital marketing services arena.
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“Search Marketing Bullseye! Hitting the Right Demographic ” Explains Differences in How Consumer Groups Search vs. How …
Marketing experts discuss variations in searcher behavior based on demographics, and explain how marketers and advertisers can use this information to reach target customers — on live Search Marketing Now webcast, July 27, 1 PM EDT
Read more on PRWeb via Yahoo! News
‘A very terrifying business’: Tom Whitwell on the Times’ great paywall experiment
Taking the path into paid content was “a very terrifying business”, but essential to staying away from commodified news, the Times’ assistant editor and head of online told an audience of online publishers today.
Read more on dotjournalism
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Tags: consumer groups, digital marketing, experiment, groups search, Search, target customers, whitwell